Brand kit
Show up as Safe Healing.
Logo, colours, type, voice, and ready-made LinkedIn banners for the company page, founders, therapists and the team.
Promise
A calmer, freer Pakistan.
For each person
A space to make you feel better.
What we do
Licensed online therapy, weekly sessions, and 7 days of chat in between.
Logo
A sunrise over balanced stones
Keep clear space around the mark equal to its height. Use it on solid surfaces only, never over busy photos, and never recolour the sun.
Colour
Sage, night and one warm sunrise
Green does the work, near-black gives it calm, and the sunrise peach appears only as a small highlight.
Sage
The brand colour. Deep sage for type and buttons, light sage for accents on dark.
Sage 900
#112E1E
Sage 800
#18442B
Sage 700
#215B39
Sage 500
#3D9062
Sage 300
#8AC69F
Sage 200
#B9DEC3
Sage 100
#DFF0E3
Surfaces
Near-black for the site, cream and pale sage for light layouts.
Night
#0A0D0B
Panel
#070A08
Cream
#FBF7EE
Mist
#EEF7F0
Accent & ink
The sunrise from the mark, used sparingly. Ink for body text on light.
Sunrise
#F2A57B
Ink 900
#1A231C
Ink 500
#6E7B70
Typography
A soft serif that speaks, a clean sans that explains
Both are free on Google Fonts.
Headlines · Merriweather Light
Aa
You deserve to be happy.
Weight 300 · tracking −2% · one accent phrase in sage, never italics.
Body & UI · Inter
Aa
Licensed therapists matched to your story. Weekly video sessions, and support in between.
400 body · 500–600 UI · 600 uppercase labels with wide tracking.
Voice
Quiet, honest, grounded
Outcome first, then how we help, then one clear next step. Short sentences, no hype, no emoji.
Write this
- Licensed therapists, matched to your story.
- Five minutes is all it takes.
- The session ends; the support doesn’t.
- Cancel anytime.
Not this
- Your wellness journey starts here!
- Take charge of your mental health today!!
- Unlock your full potential.
- We care about you 💚
LinkedIn · company page
Three banners for the company page
1128 × 191 (downloads are 2× for sharp screens). The text sits right of the logo, so nothing gets covered.
Default company banner
A calmer, freer Pakistan
Warm, consumer-facing
A space to make you feel better
When selling to employers
Healthier teams start with real care
Tagline
A calmer, stronger team starts with real care. Safe Healing offers licensed online therapy employees actually use: private by design, culturally fluent, and built for modern teams.
180 / 220 characters
- Website
- https://safehealing.app
- Industry
- Mental Health Care
- Specialties
- Online therapy, Employee mental health, Urdu-language therapy, Workplace wellbeing, Mental health benefits
About section
People want to feel better and stay steady through the pressure of modern life. But most mental-health options still miss the mark: generic wellness tools, low trust, low usage, or care that doesn't match people's real context. So we built Safe Healing. Safe Healing provides licensed online therapy for individuals and teams, with weekly video sessions and 7 days of follow-up chat between sessions. Through Safe Healing for Business, founders and HR leaders can offer a mental-health benefit employees actually use. Employers sponsor access, employees use care privately, and reporting stays aggregate. Why people trust us: • Licensed therapists, not just content. • Care in Urdu and English. • Private and encrypted by design. • Clear, fair pricing. Built in Lahore. Serving people across Pakistan. Start at safehealing.app
LinkedIn · founders & team
Banners for your own profile
1584 × 396. Your profile photo covers the lower-left corner, so all the text sits to its right. Pick the one that fits your role and pair it with the headline below it.
Founders · B2B
Burnout is a business problem
Headline: Co-founder, Safe Healing · Helping teams in Pakistan beat burnout with real, confidential care
Founders · mission
A calmer, freer Pakistan
Headline: Co-founder, Safe Healing · Building licensed online therapy people in Pakistan can actually reach
Team
Helping people feel better
Headline: [Your role] at Safe Healing · Helping people in Pakistan feel better
Therapists
Therapy that meets you where you are
Headline: Licensed therapist at Safe Healing · [Your speciality] · Online sessions in Urdu & English
Hiring
Help build a calmer, freer Pakistan
Headline: Building the team at Safe Healing · We’re hiring: safehealing.app/careers
How to use
Set it up in two minutes
- 1
Download your banner
Use the Download button under the banner that fits your role.
- 2
Open your profile
On LinkedIn, go to Me → View profile, then the pencil on your background image. For the company page, open the page as an admin and choose Edit page.
- 3
Upload and check on mobile
Upload the file without cropping. Then check the profile on your phone, where the photo sits slightly differently.
- 4
Update your headline
Paste the suggested headline and swap in your role or speciality.
- 5
Follow and link
Follow the Safe Healing company page and add it as your current employer, so your profile links to it.